Shifts in Intellectual Property Value: How to Make Money When Everything is Free

If you are an author, create intellectual property, or deliver services, you MUST watch this 25 minute video. How do you make money when everything is moving toward free? Kevin Kelly discusses how to do this.

Key point: It’s no longer about ownership but about access. Every song recorded can be housed in $500 of storage; every book written housed on $20,000 of storage.

Key point: The only value is that which cannot be copied easily.

Key point: The attributes we are willing to pay for as immediacy, personalization, authenticity, attention, interpretation, accessibility, embodiment, and find-ability.

Watch and tell me what you think.